Porsche Experience Center Atlanta and North America Headquarters


Porsche’s Atlanta headquarters goes beyond a traditional corporate campus, creating a full brand experience centered on innovation and performance.
The 200,000 square foot complex includes a four-story office tower, technical and service training center, classic car workshop, display galleries and a 600-car below-grade parking structure. At the heart of the campus is the Porsche Experience Center, featuring a 1.6-mile driver development track, simulator lab, Porsche Driver’s Selection retail space, Carrera Café and Restaurant 356, creating a destination for customers, business partners and brand enthusiasts.
The elevated garage roof supports landscaped plazas and the main entry arrival sequence, creating a seamless transition between the building and site amenities. Wallace Design Collective provided structural engineering services for the headquarters, integrating reinforced concrete flat slabs, post-tensioned beams and composite steel framing systems to deliver both structural efficiency and long-term flexibility for this landmark corporate destination.
photography: ©Alan Karchmer and ©Eric Simpson