Porsche Experience Center Atlanta and North America Headquarters
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Georgia, is the exclusive importer of Porsche vehicles for the United States. Established in 1984, it is a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, which is headquartered in Stuttgart, Germany. PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 189 dealers. They in turn, work to provide Porsche customers with best-in-class experience.
Throughout its 65-plus year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 30,000 victories, Porsche is recognized as the world’s most successful brand in sports car racing.
PCNA, which imports the iconic 911, Boxster and Cayman sports cars, Cayenne and Macan sport utility vehicles, and Panamera sports sedans for the U.S., strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
In January of 2015 PCNA moved to its new North American headquarters located in the southern metropolitan district of Atlanta, Georgia. This one-of-a-kind facility showcases a commitment to both design and functionality and serves to provide an incomparable experience among all other automotive brands in the world.
Beyond its captivating architecture, the headquarters is also home to an industry first in North America – The Porsche Experience Center, which invites customers, business partners and brand enthusiasts to celebrate every aspect of Porsche. The Porsche Experience Center, which features a module-based 1.6 mile driver development track, includes a Driving Simulator Lab, Porsche Driver’s Selection Store, Carrera Café, and Restaurant 356 for the ultimate fine-dining experience. The venue is also home to Human Performance Center, Business Center, Classic Car Gallery and Restoration Center and the Porsche Exclusive – Personal Design Studio.
KSi, now part of Wallace Design Collective, provided structural engineering services for the new headquarters complex featuring a 200,000 square foot, four-story office tower, technical training center, driving experience center, classic car workshop and display center as well as a 600-car below-ground parking structure.
The top level of the garage supports a large planting area and entrance to the office tower. The facility includes a large open terrace, conference center and commissary. A customer and driver experience area is integrated with a road handling track as well as a technical and service training center. The structure includes reinforced concrete ﬂ at slab and post-tensioned beams with reinforced concrete slabs, composite steel framing and regular steel pour framing.
photos: ©Eric Simpson