I like to think of myself as a foodie. I love to cook and I love to eat. I love trying new restaurants across the…
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origin: starting the conversation
Author Archive
Smile When It Hurts
I recently had the great opportunity to serve as national president of the Society for Marketing Professional Services (SMPS), an organization dedicated to marketing and…
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Focus On What Matters
It’s kind of a tradition. Not necessarily in a good sense, but a tradition nonetheless. Every year, our company hosts a big open house for…
Read More It’s Not the Economy, Stupid. It’s Value.
I recently attended a regional conference for the Society of College and University Planning. Futurist Glen Hiemstra, who discussed the trends and forces affecting education,…
Read More Gracias. Danke. Merci. Thanks.
Your mom said it. And your dad. And your grandparents and teachers. As a child, it was a gentle reminder whenever someone gave you a…
Read More What Price Passion?
Vision is tricky business. Open any business management book and chances are you’ll find a mandate for establishing a strong vision and mission for your…
Read More Whose Child is Innovation?
You’ve heard it thousands of times: “Necessity is the mother of invention.” True enough. It makes sense that creation is driven by need. Humankind’s most…
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Brad Thurman, PE, FSMPS, CPSM
Principal
As Chief Marketing Officer, Brad directs marketing and business development for Wallace. He received his Bachelor of Science in Architectural Studies and Master of Architectural…
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